Pay Once

This is an issue that has been bugging me for some time. We write small utilities that help you on WordPress. Some of them work inside another plugin such as our SendFox plugin for Elementor or Day of Week Pro. They do one specific task and we hope, do it well. In many cases, we do not need to update them or need minor updates to keep working. You do not really add major features to small utilities.

Personally, I’m not a fan of subscriptions either. They have their place for SaaS (Software as a Service) or for plugins that require constant feature updates or development. For a small one time utility that does a simple thing, we want it to be set and forget.

Download Magnet is an example of a plugin that, while free in the WordPress repo, sells addons to help fund it. This plugin is not a simple “create once” utility, but does require developing and adding new features to make it attractive and keep it up to date. This is an example of where subscriptions work, keep recurring revenue and the incentive to continue building and support. Support is not free, and one support ticket can wipe out the purchase price in time spent on it. As Download Magnet is new, we are offering introductory lifetime licenses on the addons but will switch to annual plans later this year.

Recently, we changed our policy so that all new licenses for the utility plugins are sold as perpetual, or lifetime (the lifetime of the plugin!). If you have an existing current license we will convert those shortly to perpetual/lifetime. If you have an expired license, we will be happy to offer a discount to update. We just do not feel it would be fair to those that did renew their licenses.

We, obviously, reserve the right to change this. Download Magnet is an example of a new plugin that provides phenomenal value and we keep adding new features makes sense to have recurring revenue.